BYD and DENZA at Goodwood Media Drive Day 2026
- BYD and the Group’s new premium brand, DENZA, will attend the Goodwood Media Drive Day on 17th March 2026
- Four BYD models will be available to drive on the road, including two of its latest introductions: SEALION 5 DM-i, SEAL 6 Touring DM-i, plus DOLPHIN SURF and SEAL
- Ahead of DENZA’s brand launch in the UK later this year, track-only drives will be offered of two of its initial cars destined for our shores: the striking four-door Z9GT and B5 SUV
13 March 2026 BYD and its premium brand DENZA will together form a strong presence at this year’s Goodwood Media Drive Day on 17th March. The eagerly-awaited driving day, which takes place at the historic Goodwood Motor Circuit, will give influential media and content creators the chance to experience BYD’s newest and most popular models, representing a comprehensive mix of its New Energy Vehicle (NEV – plug-in hybrid and fully electric) powertrains.
On the BYD front, the EV family will be represented by two award-winning cars: the DOLPHIN SURF city car and the SEAL saloon. The DOLPHIN SURF is the entry point into the BYD range with a starting price of £18,675. It will be available to drive in BOOST trim; its 43.2 kWh battery enables a WLTP range of 200 miles. Its big brother, SEAL, will feature in EXCELLENCE guise, offering a dual motor powertrain capable of 0-62mph in 3.8 seconds.
The brand’s DM-i plug-in hybrid technology will be showcased by the new SEALION 5 and SEAL 6 Touring. The SEALION 5 enters the competitive family SUV class with a starting price of £29,995, offering plug-in hybrid technology at a price comparable to many petrol alternatives. The SEAL 6, available in both Saloon and Touring body styles, is capable of a WLTP range of up to 935 miles*. Both models combine an electric motor with BYD’s 1.5-litre Xiaoyun petrol engine, which delivers a class-leading thermal efficiency of 43.04%.
On track, DENZA will give guests the opportunity to experience two of the models that are destined for the UK market. The Z9GT, which wowed the crowds at last year’s Festival of Speed with its distinctive design and three-motor plug-in hybrid powertrain and raft of technology, will be available to drive on the iconic 2.367-mile Motor Circuit. Meanwhile, the rugged B5, complete with its DMO (Dual-Mode Off-road) powertrain, delivers a total power output of 677bhp.
*SEAL 6 BOOST Saloon
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About DENZA
DENZA is the premium design- and technology-led mobility brand from BYD Group. It successfully mixes European-influenced sophisticated design with state-of-the-art platforms and technologies, delivering many unique features to the premium car market. The brand was founded in 2010 as a partnership between BYD and Daimler, and launched its first vehicle in 2014. It is being introduced to the European market during 2026.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fuelled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in Hungary and was the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new-energy vehicles through world-leading technological innovations.
Contacts:
Mike Gale
Head of PR, BYD and DENZA UK
M +44 7908 905678
E michael.gale@byd.com
Rachel Goodwin
PR Manager, BYD and DENZA UK
M +44 7399 678373
E rachel.goodwin@byd.com
Alex Ingram
Press Officer, BYD and DENZA UK
M +44 7539 534571
E alex.ingram@byd.com