DENZA invites Paris Motor Show visitors to experience its vision of premium

  • DENZA welcomes visitors to the 2026 Paris Motor Show in Hall 5.3
  • Models on display will include the Z9GT and D9, alongside its two latest additions: the BAO 5 Super Hybrid off-road SUV and the all-electric Z supercar in its three versions: Coupé, Spider and Racing
  • FLASH Charger on the stand will allow visitors to discover BYD Group’s ultra-fast charging technology

05 October 2026   DENZA, the premium and technology-focused automotive brand of BYD Group, will be present at the 2026 Paris Motor Show, taking place from 12 to 18 October at Paris Expo Porte de Versailles. Design, performance and technological innovation will be at the heart of its presence, with a line-up bringing together the DENZA Z9GT and D9 and, for the first time at the Paris Motor Show, the new BAO 5 and the DENZA Z in its three versions: Coupé, Spider and Racing.

Through its presence at this major automotive event, DENZA aims to build its first connections with a broad French audience and show its vision of premium mobility in which technology is more intuitive, enjoyable and human.

Located in Hall 5.3, DENZA will welcome French and international journalists to its stand for its press conference on Monday 12 October, from 2:25 to 2:40 p.m.

 

DENZA Press Conference
Monday 12 October, 2:25–2:40 p.m.
Hall 5.3, DENZA stand

 

DENZA will share the full breadth of its vision of automotive premium in the age of electromobility: an approach in which elegance and comfort are combined with the most advanced technologies developed by BYD Group, from the e³ platform and Super Hybrid DMO technology to the DiSus intelligent suspension system and ultra-fast FLASH Charging.

A DENZA line-up expressing the different facets of premium mobility
Throughout the Paris Motor Show, visitors will be able to discover several models illustrating the diversity of the DENZA product portfolio. Alongside the DENZA Z9GT, which embodies the brand’s Grand Touring vision by combining elegance, performance and cutting-edge technology, the DENZA D9 will offer the brand’s interpretation of premium travel.

Above all, the Paris Motor Show will allow the public to discover the two models that are completing the DENZA range in France: BAO 5 and Z.

With the DENZA BAO 5, premium mobility ventures off the beaten track. The first SUV from the brand to be marketed in Europe, it combines DENZA’s premium approach with genuine off-road capabilities thanks to Super Hybrid DMO – Dual Mode Off-road technology.

Its powertrain combines a 1.5-litre turbocharged petrol engine with two electric motors, one on each axle, for a maximum combined output of 544PS and 760Nm of torque. This enables the nearly 4.9-metre-long five-seat SUV to accelerate from 0-62mph in just 4.8 seconds in Elegance trim. Its 31.8kWh Blade Battery provides up to 56 miles of all-electric range and contributes to combined WLTP range, on a full tank and a full charge, of up to 518 miles.

Another spectacular model on the stand, the DENZA Z represents the most emotional expression of the brand’s technological and sporting ambitions. Developed on the e³ platform, specifically designed by DENZA for ultra-high-performance electric vehicles, the Z uses a three-motor electric architecture delivering a combined 1,604PS and 1240Nm of torque to all four wheels.

At the Paris Motor Show, visitors will be able to discover the three faces of the Z range. The Z Coupé accelerates from 0-62mph in 2.25 seconds and reaches 186mph. The Z Spider combines comparable performance – 0-62mph in 2.3 seconds – with the pleasure of open-top driving. Finally, the Z Racing, the most radical expression of the range, can reduce the 0-62mph time to 1.96 seconds with its optional semi-slick tyres and reach up to 217mph.

All three versions feature a 76kWh second-generation Blade Battery, offering up to 254 miles of WLTP range in the Coupé, 248 miles in the Spider and 236 miles in the Racing. They also benefit from DiSus-M magnetorheological suspension, capable of adapting damping settings within milliseconds. With the Coupé, Spider and Racing brought together in Paris, DENZA aims to demonstrate that beyond headline performance figures, the Z is a true technological showcase for the brand, where engineering, design and driving emotion come together.

FLASH Charging: charging becomes as fast as refuelling
Technology will take centre stage on the DENZA stand with the presence of a FLASH Charger, allowing visitors to discover the revolution in electric charging. Combined with the second-generation Blade Battery, FLASH Charging technology brings to life the principle of “Ready in 5, full in 9, cold add 3”, based on remarkable charging times.

It can charge from 10% to 70% in just five minutes – leaving the battery “ready” to cover several hundred additional kilometres. Charging from 10% to 97%, meaning the battery is virtually fully charged, requires just nine minutes. Even in extreme cold temperatures as low as –30°C, when charging speeds are usually significantly reduced, FLASH Charging can still charge from 20% to 97% in just twelve minutes – only three minutes longer than under normal conditions.

An open stand to discover, experience and share the DENZA universe
Beyond showcasing its models, DENZA aims to make its stand an open, lively and accessible space designed to foster proximity and sharing with the public. Visitors will be invited to take the time to discover the brand, engage with its teams and, above all, experience first-hand the technologies shaping its vision of premium mobility. This discovery will continue directly inside the vehicles, where technology serves the senses and emotion. Thanks to its partnership with French audio specialist Devialet and the integration of Dolby Atmos® technology across its models, visitors will be able to discover a particularly immersive sound experience that brings greater precision, depth and emotion to every journey.

A range of experiences and activities offered throughout the Paris Motor Show will also help visitors learn more about DENZA, its innovations and the philosophy guiding the brand: “Technology drives elegance”. More than an automotive exhibition, the stand has been conceived as a place for discovery and encounters, where everyone can see, touch, listen to and experience the different facets of DENZA. It is a way for the brand to build its first connections with a broad audience and make the Paris Motor Show a moment of proximity, sharing and emotion, around a new vision of premium mobility.

 

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About DENZA
DENZA is the premium design- and technology-led mobility brand from BYD Group. It successfully mixes European-influenced sophisticated design with state-of-the-art platforms and technologies, delivering many unique features to the premium car market. The brand was founded in 2010 as a partnership between BYD and Daimler, and launched its first vehicle in 2014. It is being introduced to the European market during 2026.

About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fuelled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.

About BYD Europe
BYD Europe is headquartered in Hungary and was the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new-energy vehicles through world-leading technological innovations.

 

Contacts:
Mike Gale

Head of PR, BYD and DENZA UK
M +44 7908 905678
E michael.gale@byd.com

Rachel Goodwin
PR Manager, BYD and DENZA UK
M +44 7399 678373
E rachel.goodwin@byd.com

Alex Ingram
Press Officer, BYD and DENZA UK
M +44 7539 534571
E alex.ingram@byd.com

 

 

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