DENZA is coming
- Vision of future mobility to be unveiled at Milan Design Week
- Intelligent technology brand embodies art and science of modern mobility
Prepare for a car that does much more than take its driver to its destination – a vehicle turns the journey into a unique sensory experience. With exclusive innovations and refined design, DENZA embodies the art and science of modern mobility. Every detail has been designed to express elegance and prestige, using the finest materials that embrace the desire for premium quality and comfort.
Supported by a titanic force of research and development, DENZA will unveil its vision for the future of mobility at Milan Design Week, anticipating an era of innovation and sustainability that will transform the way we experience the road
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Contact:
Europe:
Penny Peng
presseu@byd.com
tel: +31-102070888
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About DENZA
DENZA is the premium design- and technology-led mobility brand from BYD Group. It successfully mixes European-influenced sophisticated design with state-of-the-art platforms and technologies, delivering many unique features to the premium car market. The brand was founded in 2010 as a partnership between BYD and Daimler, and launched its first vehicle in 2014. It is being introduced to the European market during 2026.
About BYD Auto
Founded in 2003, BYD Auto is the automotive subsidiary of BYD, a multinational high-tech company devoted to leveraging technological innovations for a better life. Aiming to accelerate the green transition of the global transportation sector, BYD Auto focuses on developing pure electric and plug-in hybrid vehicles. The company has mastered the core technologies of the entire industrial chain of new energy vehicles, such as batteries, electric motors, electronic controllers, and automotive-grade semiconductors. It has witnessed in recent years significant technological advancements, including the Blade Battery, the DM-i and DM-p hybrid technology, the e-Platform 3.0, the CTB and iTAC technologies, the DiSus Intelligent Body Control System, the XUANJI Architecture, and the Super e-Platform. The company is the world’s first carmaker to stop the production of fossil-fuelled vehicles on EV shift and has remained top of new energy passenger vehicle sales in China for 12 years in a row.
About BYD Europe
BYD Europe is headquartered in Hungary and was the first overseas branch of BYD Group, with a commitment to evolving the international brand BYD Auto to deliver safe and efficient sustainable solutions in new-energy vehicles through world-leading technological innovations.
Contacts:
Mike Gale
Head of PR, BYD and DENZA UK
M +44 7908 905678
E michael.gale@byd.com
Rachel Goodwin
PR Manager, BYD and DENZA UK
M +44 7399 678373
E rachel.goodwin@byd.com
Alex Ingram
Press Officer, BYD and DENZA UK
M +44 7539 534571
E alex.ingram@byd.com
